Embedded Files
Bare Laser & Skin Studio
Bare Laser & Skin Studio
Challenges
Challenges
Like many clients who come to us, Bare Laser and Skin Studio knew they needed video, ads, and content—but weren’t sure how or where to begin. In this case, Justine (the owner) was already consistent with her social media presence, regularly posting thoughtful and engaging content of her business in action. She didn’t necessarily need “more of the same” with just a better camera or sound. The challenge was different: how could we bring in new business and showcase the unique personality of her brand?
Bare Laser & Skin Studio Logo Bumper Created with Broll
BareLaser_RazorPTSD_Not Today.mp4Approach
Approach
Targeted Ads – Instead of generic promos, we crafted ads around a specific problem: razor burn. By pairing this with humor and lighthearted fun which is the same personality Justine naturally brings, we were able to address a specific problem her business solves while standing out from the more conservative approach typical of bigger, established brands.
Evergreen Content – To get the most out of our shoot day, we also produced content Justine could use long-term:
FAQ videos answering common client questions, now living on her site and social channels.
B-roll footage processed for both video and still images, giving Justine a library of content she can repurpose in her own style.
Explainer film showing the laser hair removal process from the client’s perspective, designed to ease anxieties and help first-time visitors feel prepared and at ease.
B-roll footage library we created for Justine to use and reuporpose for her social media channels
Traditional 16:9 Aspect Ratio
4:5 Aspect Ratio
1:1 Square Aspect Ratio
Vertical 16:9 Aspect Ratio
Results
Results
While the ad campaign results are still being measured, the benefits already extend beyond direct sales: increased brand awareness, stronger trust, and a more approachable image. Even without hard ROI numbers, the new content itself creates credibility, connects potential clients to Justine and her personality, and gives them a clearer understanding of her services.
At the end of one shoot day, we delivered an extensive media package, including:
2 unique ads with multiple variations and CTAs
4 FAQ reels
1 explainer film
~65 b-roll selects (including images) for standalone or combined use
All Media Made Available in 16:9, 9:16, 4:5, and 1:1 aspect ratios for web and social posts
This gave Justine not only polished, professional marketing materials but also the flexibility to continue developing her online presence in her own voice and style.
DOCTORS WITHOUT BORDERS
DOCTORS WITHOUT BORDERS
Challenges
Challenges
We’ve partnered with Doctors Without Borders on numerous ad campaigns that share similar goals but come with unique challenges. Post-production for these projects spans everything from brainstorming ideas to collaborating closely with the communications team and presenting drafts throughout the process. The toughest part lies in navigating the fine lines of humanitarian work — how to help without creating stigma, how to communicate purpose without relying on sensitive imagery, and how to tell a story that engages rather than harms. On top of that, each campaign requires multiple versions of the same message across formats: horizontal, vertical, English, and French, along with varying lengths anywhere from 10 seconds to 1.5 minutes long.
MSF_2023_YEAR END_FR_30.mp4Approach
Approach
We approached every edit with careful attention to detail, treating each frame with intention. The goal was always to serve the campaign’s message while avoiding harm. That meant exercising patience, going through multiple rounds of revisions, and handling the subject matter with the sensitivity it requires.
Results
Results
The final ads have consistently succeeded in driving donor and brand impact. While we don’t track the numbers ourselves, client feedback makes it clear the work delivered results.
Across campaigns, we’ve produced and delivered multiple versions of 15s, 30s, and 1-minute edits, in both English and French, and in vertical and horizontal formats, ensuring every message reached the right audience effectively.
One-Patient_4-Versions_Example.mp4Sanctuary Mental Health Ministries
Sanctuary Mental Health Ministries
Challenges
Challenges
Sanctuary Ministries set out to produce an 8-part film series for youth, tackling mental health challenges and how to support those living with them. The challenge: how to present sensitive themes like vulnerability, inclusion, and healing in a way that feels genuine and engaging to young audiences—without relying on flashy, trendy edits.
the_sanctuary_youth_series_general_trailer.mp4Approach
Approach
We focused on keeping the films authentic, relatable, and visually engaging:
Captured unscripted, behind-the-scenes moments to show warmth and connection.
Used simple but impactful text design to highlight key messages.
Built a stronger connection with presenters while working within budget limits.
Expanded use of limited filming locations to maintain rhythm and variety.
Incorporated treated stock footage with branded elements to avoid a generic feel.
Collaborated with Sanctuary’s graphics team to seamlessly integrate supporting visuals.
Results
Results
Hosted on the Sanctuary Ministries website and on FORMED, reaching audiences worldwide.
Delivered a set of 8 films, 2 trailers and additional connected content that feel genuine, hopeful, and engaging for youth and ministries alike.
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